Perfect Words Don’t Sell

I was writing copy for one of my websites. I had spent hours getting every phrase technically correct and in proper business-like grammar. I wanted to be totally “professional” in my wording. I had to use fancy technical terms and obscure synonyms to keep from repeating the same words. I just knew that if the […]

Full Service Websites or Self Serve Websites?

When looking for a website provider to design and host your website, you must decide how to allocate your time and money.  You can choose a company that does everything for you or a company that just provides a place to host your site and a minimal framework but you have to do all of […]

The Importance of Social Integration

Websites are becoming much more than just a “brochure” for your business.  They are becoming active communities of people interacting with you and your brand through many online social channels.  Whether it is “liking” your website and Facebook page or clicking the +1 Google Plus button on your site, it is important to have the […]